Optimization tools on a shoestring
February 23, 2018

Optimization tools on a shoestring

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Lucky Orange

Lucky Orange is being used for session recording and heatmaps to understand how people are using our website. Analysts and product managers use the tool to get a deeper understanding of the more quantitative results from web analytics. By understanding how people are navigating the site, it gives more insight into what content is useful and what content is not. Polls enable us to send questions direct to customers and quickly get answers to questions we're interested in.
  • Session recordings provide detailed playbacks of how people are using your website
  • Heatmaps work well and display what people are clicking on over a range of screen sizes.
  • Pricing makes this a great entry point to understand a range of tools that you can use to understand your customers better.
  • Integrates well with other tools, from GA to Adobe Analytics to Optimizely.
  • Lacks the built-in smart analysis that some enterprise solutions have, e.g. birdnesting, multi-click
  • Doesn't let you auto-delete recordings that don't match a specific behaviour. e.g. if users didn't click on a button, remove the session.
  • Improve customer satisfaction.
  • Find bugs faster.
  • Get closer to the customer with regular polls.
Cheaper than all of the alternatives. Hotjar does have a basic free tier, but the cost of entry for Lucky Orange isn't prohibitive.
Decibel Insight and ClickTale are arguably better, but cost many times more. They also focus more on the session recordings and not chat etc.
Good tool to prove the use case before committing to something more expensive.
Lucky Orange is a smorgasbord of tools, and gives people a solid, affordable an entry into the world of optimisation tools. Try what you like and see what's useful. If you have only basic needs or minimal time for analysis, it can give you a bird eye view of what's going on. Doesn't have some of the smart tech from the enterprise level tools, but those can easily cost 100x more per month.