The Luckiest Marketers use Lucky Orange - Dynamic, Real-time, and Comprehensive User Engagement Data
May 29, 2019
The Luckiest Marketers use Lucky Orange - Dynamic, Real-time, and Comprehensive User Engagement Data
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Lucky Orange
We have deployed Lucky Orange for a particular client in the financial publishing space (with a large, national audience and subscription base, both online and in print). This client sought to analyze user engagement with their top-level navigation and secondary navigation in an effort to determine if the navigation should be consolidated and condensed. Additionally, in anticipation of redesigns of their homepage, news article pages, and category landing pages, Lucky Orange was deployed on several pages in each of those categories to analyze how users interact with the content of those pages in an effort to better redesign the content, improve user experience, and increase time on site, pages viewed per visit, and the number of subscriptions.
Pros
- Recorded user journeys to see a user's linear behavior on-page, from beginning to end.
- Real-time user tracking and heat mapping - updated in the moment with the ability to refresh for up-to-the-minute data.
- Overlaying user source, device, network, and browser metrics for additional insights on heatmaps.
Cons
- Aggregated data for a particular page type or directory is clunky and requires multiple steps.
- Heatmap access requires direct input of targeted pages - having quick links would be easier.
- Lucky Orange's code snippet can result in a site's security settings blocking the real-time heatmaps, requiring you to disable your security settings, remove site code, or manually debug your site code to view your heatmap overlays.
- Consolidated user navigation to pages most-used by site visitors.
- Improved CTAs to subscription and revenue-generating services.
- Incorporated enhanced user and behavioral targeting into paid search and display ad campaigns based on heatmap data.
Lucky Orange is the only provider that measures interactions with drop-down navigation, going beyond just static page elements. Additionally, Lucky Orange provides updated, real-time user data and heatmaps, and includes polling and chat functionality not found in its competitors. Lastly, Lucky Orange is the only tool that incorporates recorded user journeys with no limit, that you can replay at your convenience and group into clusters based on behavior.
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