1 - Performing lead and demand generation for clients - driving prospects to events such as webinars, customer events - including trade shows, lunch n learns, etc. While expanding potential contacts of decision makers for clients for future follow up - including e-mail.
8 - They cover many different facets of our organization. Some work in an administrative capacity, others work in alumni relations and are responsible for outreach to our alumni community. Finally, others, such as myself work in an academic capacity keeping our respective departmental communities updated with what is new and going on in our department.
7 - Marketing specialists, copywriters, and graphic designers mostly. These are the people who craft the initial messaging and positioning, then it's the people that proof the campaigns, then ultimately there's someone who creates the custom imagery for the campaign.
3500 - All these employees represent a great commercial and business function as they develop a good category of work that drives the results of each of the advertising campaigns, building a better advertising environment.
2 - The people who use Mailchimp are in the marketing and sales functions. The marketing department uses the email campaigns to advertise products and services to the current list subscribers as well as the form creator to collect new subscribers. The sales department will use the reports from campaigns to follow up with leads and set up meetings to discuss further options.
1 - Digital marketing specialist. Email marketing manager. The goal is to bring in additional revenue to our online store by sending emails out. This person (me) is the only emial marketing person at our company. I use a variety of tools and software to accomplish this goal. Mailchimp is one of many.
2 - We are both in marketing, but use MailChimp for two different sites. One is focused on digital marketing, the other on live event marketing for businesses and non-profits. We have also used MailChimp in the past to deliver training as a scheduled set of weekly lessons people could sigh up for. Again, the automation was very efficient.
2 - As far as I know we're the only department in our organization that uses Mailchimp but we use it regularly. We've looked at a number of other options for communication and occasionally use the mail merge that is built into our database. Consistently though we would prefer to use Mailchimp because it is much more styled and clean looking.
2 - Mailchimp allows us to create custom templates and campaigns to target a specific audience to whom we want to advertise our business. We appreciate the easy to use interfacing, the ability to customize our templates and campaigns. It is easy to upload a contact list, with multiple efficient ways to do so such as uploading a file or copy and paste. We can also customize our list into smaller segmented lists, which really helps us send emails to targeted groups.
1 - I am the only one in the business that uses Mailchimp, but the heads from the different departments will come to me when they want to craft new email campaigns and have me be in charge of sending them out.
5 - Marketing & Market Research. Two most important function that can benefit from the in-depth data that Mailchimp can bring. Marketing use the data to optimize sales / advertising strategy while Market Research can identify key need from customers and develop new function / feature to make customer happy.
25 - The functions that utilize Mailchimp are all marketing functions, consumer surveys, product information, business updates/information, blog posting our news articles that are consumer informative. Each person that utilizes Mailchimp in my organization swears by its technology and usability. The amount of analytics that we are able to gain from each feature is HIGHLY beneficial.
6 - The team uses Mailchimp to send emails to the client with company news/updates or company specials related to our products. It's also used to send press releases to journalists and to send internal company-wide emails.
Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, with AI-powered, user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.
