The modern marketer's personal friend.
April 26, 2018
The modern marketer's personal friend.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with MailChimp
MailChimp is used by the marketing department at my company. We have strictly used this tool to send email newsletters to thousands of our customers. These newsletters are important to the marketing department, as it serves as a cheap but effective medium for the marketing team to ensure our brand stays in the face of our customers, even during periods when they aren't using our services.
The modern-day customer has so many brands being put in their faces, and it is the brand whom they see or hear from on a regular basis, that they eventually patronize whenever they need the type of service they offer.
- Compatible email templates; MailChimp email templates fit all device screen sizes perfectly. From smartphones, tablets, iPads, and PC. This makes it possible for every reader of our newsletters to get a perfect experience while reading our emails.
- Multi-template; As a user of MailChimp, I am provided with multiple newsletter templates to choose from, ensuring I am able to personalize each newsletter designs to be different from the one of past, without the need to always beckon on the graphic design team for input.
- Analytical insights; MailChimp provides us with vital reporting stats regarding the performance of our email campaigns. Thereby giving us the means to refine and optimize our email marketing campaigns, to make it more effective.
- Poor customer support: There have been few occasions when we encountered issues while using this program. It was always very difficult to contact the team behind this program; and the times when we were able to get across to them, it took days to even get a response. While users are provided with tons of support materials, it is always important for users to be able to reach out to a real human for complaints and suggestions.
- Inconsistency in UI: MailChimp is inconsistent with how they regularly alter their user interface with every update, which can be annoying and requires the team to relearn the software navigation after every new update.
- MailChimp has provided us with a way to reach thousands of our customers and potential customers at a very cheap pricing.
- MailChimp has made it possible for the marketing team to keep in contact touch with our customers, via our weekly newsletters; which serves as a way to put our brand in the faces of our customers every other week.
- MailChimp has given us the opportunity to measure the impact of our newsletter campaigns via our analytical feature. Letting us know newsletter campaigns which were effective and the ones whose performance was poor.
25,000 to 100,000