Item: Mailchimp
Rating: 8
Author: Charles Naud

Overall Satisfaction with MailChimp

Use Cases and Deployment Scope

We're a start-up company (less than 20 employees) using MailChimp for all our marketing outreach communications. We send sales campaigns through MailChimp as well as weekly newsletters to our SaaS platform users to inform them about company and industry news. MailChimp is being used by two people in our sales & marketing team. MailChimp makes it simple for us to send professionally designed emails with multiple types of content to better engage our stakeholders.

Pros and Cons

Pros

The user interface is very simple to use and makes it easy to send out a professionally designed email in minutes
The integration to our CRM systems means we don't need to worry about who we've sent emails to and aligning our databases
The integration to our website sign ups helps to easily manage visitors who sign up to our newsletters

Cons

Managing of different lists can be tricky
HTML issues in the email creator sometimes generate font style errors in the email
The analytics section needs improvement. For example, the click-throughs can't be easily tracked over a large list of recipients

Return on Investment

Increased market exposure thanks to regular email campaigns and newsletters
Easy lead generation through the newsletter sign-up tool integrated on our website
Consolidated management of communications to stakeholders (clients and leads)
Low monetary and resource costs solution

Alternatives Considered

HubSpot CRM

HubSpot CRM is first and foremost a CRM system whilst MailChimp is a specialised email marketing tool so it's no surprise MailChimp is a clear winner in this category. Had HubSpot been a decent CRM too, we might have stuck with that single solution because it would have offered us cost savings (paying only one software for both CRM and email marketing) and the list management is better in HubSpot. However, thanks to MailChimp's integration with our CRM system and far superior CRMs than HubSpot available in the market, we opted for a two-software solution.

Number of Contacts (List Size)

Less than 10,000

Using Mailchimp for B2C or B2B marketing

B2B

Other Software Used

Buffer, Pipedrive, JIRA Software

Likelihood to Recommend

Very suited to a small team with limited resources to spend on designing campaigns: this tool will do the trick for anyone, without prior knowledge or experience needed. MailChimp is probably less suited to larger companies with complex outreach cadences or multiple recipient lists. The email template and tools can be limiting for an experienced marketing designer.

Mailchimp Feature Ratings

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