Best Platform for E-Mail Campaign!
Updated December 11, 2019

Best Platform for E-Mail Campaign!

Daryl Wise Jr. | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

My online business has started growing more and more as of late, and I needed an automated emailing system that would allow me to reach my customers via email easily and all at once. It was actually Squarespace that recommended MailChimp as I wanted to open a Newsletter section of my website. So I made a MailChimp account, created my Newsletter page and the rest is history!

Pros

  • MailChimp's templates are very flexible and they even let you code your own template if you can't find one for your needs! I just use a Basic one and I usually use the same template for all of my emails. And the email customization is great! I can easily insert photos, links, videos, GIFs, buttons and more!
  • They also allow for multiple mailing lists. Currently I only have one (my newsletter), but if you need more than one, you can create them.
  • Also, they allow you to create subscriber groups/segments. Only want to send an email to a select group of subscribers? No problem. You can create and name a group or just individually select certain subscribers! This is a great feature to send an email to a new subscriber and just that new subscriber.
  • Their Reports/Analytics system is also helps to show you if your emails are gaining the attention of your subscribers. It shows the Click Rate and Open Rate for all of the campaigns/emails you have sent. It's a great way to learn about what emails are working and what's not.

Cons

  • No dislikes so far! It's free to use until you amass 2,000 subscribers! I'm not there yet, so I'm loving MailChimp!
  • I used to send hand typed emails to ALL, yes all of my customers concerning sales, new product announcements and more. Not only was that tedious, but some of my customers may or may not wanted to have me doing that. So my using MailChimp to run my Newsletter, now my customers can choose if they want to hear more news from me. And MailChimp's automation allows me send my emails to my customers with a click of a button!
Haven't used anything else besides MailChimp.
I used to send hand typed emails to ALL (yes all) of my customers concerning sales, new product announcements and more. Not only was that tedious, but some of my customers may or may not wanted to have me doing that. So by using MailChimp to run my Newsletter, now my customers can choose if they want to hear more news from me. And MailChimp's automation allows me send my emails to my customers with a click of a button!

Mailchimp Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Dashboards
10
Standard reports
10
Custom reports
10

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