Mailchimp..."Yeah It's Pretty Cool"
July 06, 2019

Mailchimp..."Yeah It's Pretty Cool"

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

I used Mailchimp to deploy emails & newsletters, design and manage the company blog, maintain lists and pull metrics.
  • Mailchimp is great for A/B testing content.
  • Analytics
  • List segmentation
  • The program's ease of use and design elements were very helpful to me as someone who does not code. I was able to manipulate the templates to develop a blog design that worked great for my company.
  • Pricing. It was a bit more expensive than some of its competitors, especially given that they are pretty similar as far as functionality goes.
  • It added a professional look and feel to our external communications and the analytics tool helped to inform how and what we communicated to our audience.
Mailchimp is pretty on par with the Constant Contacts of the world. You will not lose or add much by adding it to your marketing arsenal.
Mailchimp is great for segmenting emails and lists, as well as testing subject lines and content on subsets of your lists.

Mailchimp Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports