Mailchimp..."Yeah It's Pretty Cool" | TrustRadius

Use Cases and Deployment Scope

I used Mailchimp to deploy emails & newsletters, design and manage the company blog, maintain lists and pull metrics.

Pros and Cons

Mailchimp is great for A/B testing content.
Analytics
List segmentation
The program's ease of use and design elements were very helpful to me as someone who does not code. I was able to manipulate the templates to develop a blog design that worked great for my company.

Pricing. It was a bit more expensive than some of its competitors, especially given that they are pretty similar as far as functionality goes.

Return on Investment

It added a professional look and feel to our external communications and the analytics tool helped to inform how and what we communicated to our audience.

Alternatives Considered

Mailchimp is pretty on par with the Constant Contacts of the world. You will not lose or add much by adding it to your marketing arsenal.

Number of Contacts (List Size)

Less than 10,000

Using Mailchimp for B2C or B2B marketing

Both

Other Software Used

Likelihood to Recommend

Mailchimp is great for segmenting emails and lists, as well as testing subject lines and content on subsets of your lists.