Affordable Email Marketing for Small & Growing Businesses
November 05, 2019

Affordable Email Marketing for Small & Growing Businesses

Fredrick Doss, M.A. | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

We utilize Mailchimp to reach Missouri voters who what engaged with the campaign by donating, attending an event, signing a petition, or signing up to serve on an advisory board. We also send a weekly newsletter called Transparency Tuesday that is designed to be a short informational update on the activities of the campaign. We also use it as a fundraising vehicle during call time.
  • Website integration - Mailchimp allows us to easily link to and create landing pages on our website. We use a Wix site.
  • Email list management - we have multiple contact lists that are easily managed and updated using MailChimp's platform. We can easily import contacts to a list from ActBlue or enter them manually if they are from a signup sheet.
  • Professional email templates
  • Measuring performance - ee can easily see which emails are more successful than others right on the dashboard with readily displayed open and click rates.
  • Email scheduling- easy to create and draft emails to go out to lists and set them to send at a designated time, and offers suggestions on when it is best to send emails to a particular group based on past performance.
  • Segmenting lists can be difficult if you want to send an email in batches for a particularly long contact list.
  • It gets very expensive when you move to the higher subscriber plans.
  • We've never needed to contact support, but if we did its all done via email and web-chat. There is no phone number, which could be inconvenient.
  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
The interface alone is more user-friendly than Constant Contact, and the pricing structure, while expensive at the higher levels is substantially cheaper than Constant Contact. The free service for MailChimp would cost us $50 a month if we used Constant Contact. Mailchimp also offers more storage for files and images on its service compared to Constant Contact. Constant Contact limits you to 1GB and we are well over that with Mailchimp.
If you aren't sure about MailChimp its free service is pretty generous, so you can try it out at no cost. Also, since its totally cloud-based, its accessible anywhere you have access to an internet connection. It is extremely user-friendly, and the capabilities for data collection are extremely valuable, especially if you integrate with google analytics. It is a good service to use for first-time email marketers.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Standard reports