Item: Mailchimp
Rating: 7
Author: Verified User

Overall Satisfaction with Mailchimp

Use Cases and Deployment Scope

We use mailchimp in a few ways.

(1) Customer Newsletter

(2) Email outreach with specific updates/promotions to current customers

(3) User outreach around new updates in our software

It allows us to easily compile audiences and various lists and send branded messages which is a business problem that needed to be addressed when we made the purchasing decision. Currently, Mailchimp is only used by our Customer Success Department.

Pros and Cons

Pros

Compiling and organizing contacts into audiences.
Ability to quickly generate branded messages.
Reporting and tracking of User Interactions.

Cons

Branding options to include more custom fonts.
The ability to get past spam blockers could be improved.
An easier way to send attachments through emails.
We liked the old list view vs. audience view.

Return on Investment

Positive: Easier outreach to our current customers (ROI based on less time spent on outreach).
Positive: Ability to customize messages to our customers.
Positive: Ability to collaborate on messages across our team.

Number of Contacts (List Size)

25,000 to 100,000

Using Mailchimp for B2C or B2B marketing

B2B

Other Software Used

Slack, Aha!, ClientSuccess, Cyfe, Zoom

Likelihood to Recommend

Well suited:

Outreach to current customers / known email addresses
Branded Messages to current customers
Ability to frequently send similar messages
Mail Merge scenarios in which you want to include customer-specific information in your emails

Great tool for Customer Outreach