Great tool for Customer Outreach
November 06, 2019

Great tool for Customer Outreach

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mailchimp

We use mailchimp in a few ways.

(1) Customer Newsletter
(2) Email outreach with specific updates/promotions to current customers
(3) User outreach around new updates in our software

It allows us to easily compile audiences and various lists and send branded messages which is a business problem that needed to be addressed when we made the purchasing decision. Currently, Mailchimp is only used by our Customer Success Department.
  • Compiling and organizing contacts into audiences.
  • Ability to quickly generate branded messages.
  • Reporting and tracking of User Interactions.
  • Branding options to include more custom fonts.
  • The ability to get past spam blockers could be improved.
  • An easier way to send attachments through emails.
  • We liked the old list view vs. audience view.
  • Positive: Easier outreach to our current customers (ROI based on less time spent on outreach).
  • Positive: Ability to customize messages to our customers.
  • Positive: Ability to collaborate on messages across our team.
Well suited:
  • Outreach to current customers / known email addresses
  • Branded Messages to current customers
  • Ability to frequently send similar messages
  • Mail Merge scenarios in which you want to include customer-specific information in your emails
Less Appropriate:
  • Highly branded messages from a sales perspective
  • Sending emails to prospects that have not previously engaged with your brand
  • Sending emails with attachments

Mailchimp Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
10
Landing pages
8
A/B testing
10
Mobile optimization
10
Email deliverability reporting
6
List management
7
Triggered drip sequences
9
Standard reports
9