Item: Intuit Mailchimp
Rating: 10
Author: Verified User

Overall Satisfaction with Mailchimp

Use Cases and Deployment Scope

Mailchimp is being used by our organization to communicate with a broad range of constituents. As an educational institution, this platform professionalizes our corporate communicates to parents, alumni and the broader community. It is controlled by our Communications department and is used for all formal communications. It helps solve the business problem of email delivery, subscription, professionalization, communication analytics and tracking.

Pros and Cons

Pros

The workflows for our communications department are very efficient and easy to follow.
The analytics - open rates, trends, reports are very detailed and helpful.

Cons

For our industry, some of the language and functionality used is inappropriate (very sales-oriented, we provide private education and while this language is only used internally on the platform, it rubs some people the wrong way).
The benchmarking data for our industry is not applicable, but would be handy if it were.

Return on Investment

Mailchimp has professionalized our communications.
The lack of integration with our core database has resulted in data differences between platforms.

Number of Contacts (List Size)

Less than 10,000

Using Intuit Mailchimp for B2C or B2B marketing

Both

Other Software Used

Slack, Google Classroom, Google Drive

Likelihood to Recommend

Mailchimp is certainly well-suited for all scenarios where professional, stylized communications from an organization are required. Certainly in fields or scenarios where product sales are the goal. An organization that does not have the resources to manually manage lists (if your database does not integrate with Mailchimp) would struggle to ensure those lists are accurate and up to date.

Intuit Mailchimp Feature Ratings

Comments

Please log in to join the conversation