Great product, not geared towards educational environments but it works!
Anonymous | TrustRadius Reviewer
Updated February 19, 2020

Great product, not geared towards educational environments but it works!

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mailchimp

Mailchimp is being used by our organization to communicate with a broad range of constituents. As an educational institution, this platform professionalizes our corporate communicates to parents, alumni and the broader community. It is controlled by our Communications department and is used for all formal communications. It helps solve the business problem of email delivery, subscription, professionalization, communication analytics and tracking.
  • The workflows for our communications department are very efficient and easy to follow.
  • The analytics - open rates, trends, reports are very detailed and helpful.
  • For our industry, some of the language and functionality used is inappropriate (very sales-oriented, we provide private education and while this language is only used internally on the platform, it rubs some people the wrong way).
  • The benchmarking data for our industry is not applicable, but would be handy if it were.
  • Mailchimp has professionalized our communications.
  • The lack of integration with our core database has resulted in data differences between platforms.
Mailchimp is certainly well-suited for all scenarios where professional, stylized communications from an organization are required. Certainly in fields or scenarios where product sales are the goal. An organization that does not have the resources to manually manage lists (if your database does not integrate with Mailchimp) would struggle to ensure those lists are accurate and up to date.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
8
Triggered drip sequences
Not Rated
Standard reports
8