Mailchimp is an excellent platform for sending eblasts
February 19, 2024

Mailchimp is an excellent platform for sending eblasts

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Legacy Plan

Overall Satisfaction with Mailchimp

We often need to send out email messages to large groups of recipients. When we've attempted to do this through Outlook or Gmail we've run into problem with server limits. Mailchimp solves this problem and makes the mass emailing process easy. Emails we generate through Mailchimp are also far more visually appealing than those we've made via other platforms.
  • Use of merge tags for message personalization
  • Scheduling messages ahead of time
  • Creating visually appealing messages
  • Modifying the fields in the message footers could be more intuitive
  • Help tips when hovering over various settings would be helpful
  • Massive time savings when creating email campaigns
  • Very good open rate
  • Easily automated email campaigns
Mailchimp is the primary tool we use for email marketing. It allows us to maintain multiple recipient lists for multiple purposes including sending sponsored messages, messages to members, and other groups we create as necessary. We have come to rely on Mailchimp as our go-to platform for sending out messages to large numbers of recipients.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Mailchimp is great for sending messages to many recipients at once without overburdening your mail server or risking damaging your domain reputation due to overzealous spam filters. The merge tags feature allows us to personalize and customize each message in many ways. The ability to schedule messages well ahead of time is a huge plus.

Mailchimp Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
10
Triggered drip sequences
Not Rated
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
Not Rated