Mailchimp is user-friendly
February 19, 2024
Mailchimp is user-friendly
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
We're a market research organization who uses Mailchimp to communicate with our database of research participants. We send out updates concerning new or upcoming research projects, we send out newsletters and information update requests. We often use outside software for our surveys but when they are not complicated, we'll launch surveys within the platform and then use the reporting capabilities within Mailchimp.
- Mailchimp makes it easy to maintain a clean database.
- It's very user-friendly for designing campaigns.
- It's easy to link email campaigns to social media campaigns.
- Address field should be optional. You should be allowed to enter just a city or zip code and not have to enter a character for every possible field.
- Training and help videos would be nice.
- Less prompting to upgrade your account.
- Mailchimp saves time when communicating with a large group.
Prior to using Mailchimp we did not have email marketing automation. The ability to email our database of over 3000 subscribers has been immensely helpful. Under our old management we were manually emailing over the course of weeks to accomplish what Mailchimp can do in a single day.
Mailchimp is more suited to subscriber communication while Mailshake is preferred for cold email outreach. The database functionality in Mailchimp is superior to that of Mailshake. It's also easier to segment audiences and update contact information in Mailchimp. Mailchimp has dynamic content and formatting options whereas Mailshake only allows basic text.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Mailchimp go as expected?
I wasn't involved with the implementation phase
Would you buy Mailchimp again?
Yes