Overall Satisfaction with MailerLite
We use MailerLite across the whole organization. It is used to address content delivery for a variety of client-requested guides and updates. It has made the assignment of content easier, by allowing us to group/segment clients, and automate the emails each group receives.
- Assignment to Groups (We can set up 'rules' on each form, to use entries in various fields, to automatically have each person added to a group).
- Customer Service! Two or three times I've needed assistance and they are amazing to work with.
- Guide Search: Sometimes the right instructions are terminology challenges. A terminology introduction would be helpful, and search settings default to the specific content entered for the search. (Maybe this is a Titles and Content setting)
- Dates on Dashboard Notifications: When something is new or updated it has been difficult to find out when the change happened. Important because changes may mean we need to do something. Example: The feature 'Authentication' of Domain launched and we needed to authenticate the website (although verification had already been completed). We THINK it caused bouncing because once we updated the bounced emails were resubscribed and sent. TIP: Several started on the same day 2021 September 4th, but, we don't have dates on notifications so we are not sure that is why it happened.
- We save time (labor costs) with an automated email system that is easily assigned to the clients who requested it.
- We have 80-90% email opens because people are expecting what we send to them.
- The time spent on individually providing information is reduced. A survey or form *set up for each category of topics, will bypass inboxes and quickly deliver exactly what the client has requested.
MailerLite is our choice because: Mailchimp: MailerLite has more features in the basic package. Mailchimp wants an upgrade with most features. AWeber: Doesn't have the scaling price so we don't pay for what we do not use. It is a bit clunky as well compared to the MailerLite system. Kajabi: Complicated and expensive. If you just need landing pages and email MailerLite is an easier option and pricing scales as you grow. MailerLite Tip: Do NOT use the free trial and you will not lose any features when the trial period is over. In other words, sign up for the free ML service first, then build from there with only non-pro elements. We used about a month to move the system from Mailchimp to MailerLite (with highly engaged subscribers). So our list is shorter yet the engagement is 80-90% depending on the intrinsic nature of each topic.
Do you think MailerLite delivers good value for the price?
Are you happy with MailerLite's feature set?
Did MailerLite live up to sales and marketing promises?
Did implementation of MailerLite go as expected?
Would you buy MailerLite again?
It is easy to use from the MailerLite (ML) website. If you are going to use it straight-forward without integrations you can typically set up with little technical experience. What is easy to do on our website: copy/paste forms from MailerLite into a text or HTML element (we used HTML code provided by ML to paste into the page where the newsletter sign-up form needed to be. TIP: CREATE your form first. Then add Subscriber Fields that match the form fields. This way you can search for subscribers based on form field answers a client submits. Helpful when you do not have an automation set up for a specific topic yet, but, will be after you calculate the interest of your subscribers. If you plan to use integrations (additional software that works with ML) you may need to plan a little time or an IT person to piece it together. There are several integrations available. Be sure you use one that MailerLite has included on their list (some are installed with the ML app and some are going to be a combination using API).