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Marketo - your best bet
Updated October 26, 2018

Marketo - your best bet

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

We use Marketo to hold our leads, send emails, create landing pages, campaigns, etc. It is managed by marketing; requests come in from all departments to send items out or create new pages.
  • Ease of Use.
  • Great Reporting.
  • Local user groups.
  • Doesn't offer social competitive insights like Act-On did.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We selected Marketo because it has more capabilities for HubSpot.
250,000 to 1 million
B2B
Marketo is best suited for mid-size to large organizations. It enables us to create custom nurture tracks, integrates with our ad platforms, manages our forms accross all of our websites (international), etc. I'd say it's less for appropriate for small businesses.

Adobe Marketo Engage Feature Ratings

8.3
WYSIWYG email editor
6
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
6
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
6.5
Calendaring
6
Event/webinar marketing
7
5.0
Social sharing and campaigns
5
Social profile integration
5
7.0
Dashboards
7
Standard reports
7
Custom reports
7
9.3
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9

Using Marketo

8 - Marketing
You need to have strong attention to detail, be technical, and good project management skills to be a good Marketo admin.
  • Lead / database management
  • Email marketing
  • Lead Generation
  • Integrating with LinkedIn ads creating custom audience segments to launch campaigns at.
  • Utilize for additional initiatives across the organization.
It's great. Don't change something that's not broken.
  • Better Customer Service.
  • Great Reporting.