Marketo for B2B and Team Collaboration
Updated October 26, 2018
Marketo for B2B and Team Collaboration
Score 9 out of 10
Vetted Review
Verified User
Software Version
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Modules Used
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
Marketo is used by the marketing team primarily from locations in Vancouver (Canada), New York and Dublin. It helps us execute our B2B marketing programs globally across teams spread out globally. Working with a Salesforce CRM and Marketo sync we manage and execute almost our entire digital marketing tactical mix, measure and report results as well as collaborate with external consultants and vendors.
- Ease of use and training resources mean that you can rapidly bring digital marketers up to speed and providing value to the team and org.
- Measure and evaluate the effectiveness of programs - especially through touch points (attributions) and Revenue Cycle Analytics, Opportunity Analyzer, etc.
- Design tools are intuitive and easy to use and deploy. Digital assets are standardized and available across the team - or they can design their own to fit their needs.
- Finding dependancies in programs, statuses and field changes is difficult - especially when troubleshooting inherited instances. A metasearch feature that looks deeper than asset titles, etc. would be nice to have.
- Some features are not that complete - SEO, Calendar, etc.
- Product Launches
- Upsell
- Cross-Sell
- Prospecting / New Business
- Other