Item: MediaMath
Rating: 7
Author: Verified User

Overall Satisfaction with MediaMath

Use Cases and Deployment Scope

The marketing department mostly used MediaMath to help make strategic decisions. They were able to analyze advertising data, user information, prospects, and more on one platform. Greatly helped with marketing campaigns, in creating, launching, and managing. We started using this as a mid sized company of about three to four hundred people.

Pros and Cons

Pros

Prospecting
Audience segmentation
Programmatic marketing

Cons

Learning Curve
3rd Part Integration
Granularity

Return on Investment

Greater Usage
More Campaigns
ROI

Alternatives Considered

Adform FLOW

I thought MediaMath stacked up well against Adform FLOW. While they both have excellent customer service, I preferred interacting with the rep from MediaMath. They made us feel more looked after. I was not involved with the pricing, but I believe we went with MediaMath because it fit our budget better. I only have experience with the Adform FLOW demo, but from what I saw, they were similar products with varying GUI's.

Key Insights

Do you think MediaMath delivers good value for the price?

Yes

Are you happy with MediaMath's feature set?

Yes

Did MediaMath live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of MediaMath go as expected?

I wasn't involved with the implementation phase

Would you buy MediaMath again?

Yes

Likelihood to Recommend

I am not part of the marketing team. I am part of the Analytics team that helped marketing with Media Math. I thought it was well suited for the marketing purposes previously described but also felt that you could accomplish the same with various other systems. The support team was great and very responsive though. That is a huge pro.

Comments

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MEDIAMATH AT A GLANCE