Metadata.io has been great for us!
March 08, 2023

Metadata.io has been great for us!

Michael Dillon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Metadata.io

Metadata.io has been a great tool to focus on advertising spend on the channels it's most productive. Rather than split up budgets by channel, we now split them up by assets and judge performance based on closed won in Salesforce rather than just the conversion in the platform. This is extremely valuable in evaluating ROI not only per channel but by advertising type, which allows us to focus more on what works and less on what doesn't.

Pros

  • Full Funnel ROI
  • Experiment to find best results
  • Customer Support

Cons

  • More advanced settings from the Ad platforms to metadata.io would be nice
  • More intuitive dashboards
  • Ability to re-use campaigns without having to duplicate and copy.
  • Testing
  • Full Funnel ROI
  • lead data enhancement
  • More Leads
  • Less Expensive Leads
  • More assistance in launching campaigns
  • Ability to target better than native platforms
  • Ability to split test better than native platforms
It was fairly easy, although communication was difficult at time.

Do you think Metadata.io delivers good value for the price?

Yes

Are you happy with Metadata.io's feature set?

Yes

Did Metadata.io live up to sales and marketing promises?

Yes

Did implementation of Metadata.io go as expected?

Yes

Would you buy Metadata.io again?

Yes

It is very well suited for B2B to be able to test out different types of marketing collateral and see results per channel on what types of collateral perform best (most conversions, best cost per conversion). It's ability to split test is also very impressive in all types of marketing.

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