Solid B2B Paid Advertising Tool with a Focus on Revenue Marketing
March 08, 2023

Solid B2B Paid Advertising Tool with a Focus on Revenue Marketing

Matthew Underwood | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Metadata.io

Metadata.io lets us see full cycle lead-to-opp revenue reporting so we can understand how Marketing generates money for the business and get away from top of funnel vanity metrics like number of clicks and landing page conversions. Metadata.io provides a B2B targeting layer on top of social networks (Facebook & LinkedIn) that helps us serve ads to the right audiences.

Pros

  • Paid Advertising Revenue Reporting
  • B2B Audiences for Traditionally B2C Advertising Platforms
  • Automated Budget and Spend Optimization

Cons

  • Cleaner campaign build structure in native platforms
  • Edit campaigns in platform rather than relaunch
  • Reporting
  • Launch Campaigns in Multiple Platforms Simultaneously
  • Spend Optimizer
  • Better visibility on channels and campaigns that convert into revenue
  • Saved us time and labor on launching and maintaining campaigns
Great integrations but a few technical hiccups along the way. Solid support team to assist with and resolve issues.

Do you think Metadata.io delivers good value for the price?

Yes

Are you happy with Metadata.io's feature set?

Yes

Did Metadata.io live up to sales and marketing promises?

Yes

Did implementation of Metadata.io go as expected?

Yes

Would you buy Metadata.io again?

Yes

Metadata.io is great for B2B companies with a large budget and a high number of advertising experiments. The auto-optimizer works very well and can save you hundreds of hours of tweaking and tinkering with campaigns in the native platforms.

Comments

More Reviews of Metadata.io