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Metadata is good if you're strapped for people resources.
March 18, 2023

Metadata is good if you're strapped for people resources.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Metadata.io

We use Metadata to help support paid ad campaigns on LinkedIn and Facebook. The Metadata team provided support for campaign set up, budget allocation, and testing to help optimize ad performance. Metadata was brought on to help augment a small team.
  • Data visualization
  • Running lots of ad variations and tests at once
  • Consolidating account management and ad execution on multiple platforms in one interface.
  • It was difficult to set goals on the individual campaign level vs. all ad campaigns
  • It seems like the automation in-platform is better than what Metadata provides so you can have better results running ads natively.
  • They have some work to do to improve the user experience for running experiments because it is one of their best features but it's hard to use.
  • Analytics
  • Tool consolidation
  • Ad experiments
  • Time to launch for campaigns was significantly reduced
N/A I was not involved in the integration. The technology was already set up when I started at the company.

Do you think Metadata.io delivers good value for the price?

Not sure

Are you happy with Metadata.io's feature set?

Yes

Did Metadata.io live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Metadata.io go as expected?

I wasn't involved with the implementation phase

Would you buy Metadata.io again?

No

Metadata is great if you're managing a lot of accounts and you want to do things from one interface. It's also great for teams that don't have the resources to spend a lot of time setting up ads, allocating budget, and adjusting campaigns based on performance. They can really benefit small teams or teams with less experience running paid ads.