Metadata unlocks the power of b2b on facebook
March 20, 2023

Metadata unlocks the power of b2b on facebook

Ali Yildirim | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Metadata.io

Metadata.io is the perfect tool for unlocking b2b advertising on Facebook. Without it, I am not able to build the same high quality audiences like I can on Linkedin. Additionally, their lead enrichment capabilities and reporting infrastructure in general means that I never have to guess which campaigns are bringing in quality leads and more importantly, revenue.

Pros

  • b2b audience matching on FB
  • lead enrichment
  • A/B testing analysis
  • Attribution

Cons

  • Native functionality from ad platforms
  • editing live campaigns
  • audience building
  • lead enrichment
  • attribution
  • For one of my clients we unlocked facebook as a place to generate high quality HR persona leads. before we could only use linkedin
Just a few button clicks and you're integrated with all your ad channels and audience building tools
Pricing. You can't beat metadata's metamatch audience package. Clearbit charges on a CPM basis on the amount of spend used on a certain audience while metadata is a flat fee

Do you think Metadata.io delivers good value for the price?

Yes

Are you happy with Metadata.io's feature set?

Yes

Did Metadata.io live up to sales and marketing promises?

Yes

Did implementation of Metadata.io go as expected?

Yes

Would you buy Metadata.io again?

Yes

if you are looking to advertise on FB you need to use some sort of data solution like metadata.io. While the platform takes a bit to learn, the fact that you can launch multiple different ad channels from the same UI (google, LI, meta) means that it's super powerful and worth the learning curve.

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