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Helped improve CAC payback, overall ad strategy, and campaign confidence.
March 20, 2023

Helped improve CAC payback, overall ad strategy, and campaign confidence.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Metadata.io

Metadata.io manages a significant amount of our advertising spend. Their offer includes optimizing software and a specialized services team to help ensure we deliver quality ads to the right audiences. MD connects with our CRM which allows for easy bottom-of-funnel tracking and performance. I'm able to save a lot of time with the ability to duplicate campaigns, and it's the only way that allows for effective B2B targeting on Facebook.
  • Optimizing ad experiments.
  • Revenue performance tracking.
  • Audience building.
  • Better timing product updates when ad platforms release products.
  • Some limited ad formats.
  • Bottom-of-funnel reporting with their Salesforce integration.
  • They are saving time with campaign duplication.
  • Saves me hours each week/month.
  • Able to improve CAC payback.
  • Improved ad strategy.
Their team does most of the heavy lifting and is helpful in guiding any setup needed internally.

Do you think Metadata.io delivers good value for the price?

Yes

Are you happy with Metadata.io's feature set?

Yes

Did Metadata.io live up to sales and marketing promises?

Yes

Did implementation of Metadata.io go as expected?

Yes

Would you buy Metadata.io again?

Yes

Any digital marketer is looking to improve ad effectiveness with limited internal headcount/team growth. Their professional services team is incredible, and the software performs just as sold for me. If you already have an agency running your ads, I don't think it makes sense to have both. I recommend one or the other.