Microsoft ads was conceived as Google ads competitor, but ended up poorly
January 24, 2022

Microsoft ads was conceived as Google ads competitor, but ended up poorly

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Overall Satisfaction with Microsoft Advertising (formerly Bing Ads)

Microsoft ads function as a cheap copypaste version of Google Ads offering almost the same choice of PPC ads except for a few modern ones plus their own ads on LinkedIn.
  • Importing from Google Ads
  • Running basic campaigns
  • Fast support
  • The service is stuck in a bunch of technical problems that they haven't been able to solve for a long time - for example, the username of an account or to delete an account completely. In Google Ads, it's not a big issue, but here I lost dozens of hours talking with useless support
  • Their support reps don't have any power to solve any of the technical problems you may encounter, they just explain to you why you don't need any of the bugged features
  • Manager accounts are also implemented terribly creating more mess for their accounts
  • The system periodically locks your account/s and asks for verification. Hello "Usage limit exceeded. Try again tomorrow." when you can't access your account for hours
  • Moderate positive effect
Technically, there is no comparison with the above systems - just a lack of features and a bunch of technical bugs.

Do you think Microsoft Advertising delivers good value for the price?

Not sure

Are you happy with Microsoft Advertising's feature set?


Did Microsoft Advertising live up to sales and marketing promises?


Did implementation of Microsoft Advertising go as expected?


Would you buy Microsoft Advertising again?


If they had solved all the technical problems and inconveniences, the service would have been rated above average, although not up to Google Ads. But technical support and bug fixing on Microsoft ads are just terrible.