Bing Ads
Updated January 13, 2022

Bing Ads

Garegin Baghdasaryan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

We currently use Bing Ads across the whole organization. It helps us drive in leads with low cost per clicks and high conversion rates, helps us with our branding campaigns to get our name out there for users to see.

Pros

  • Shows our Ads on a lot of syndicated partner sites that otherwise would be very difficult to show ads for.
  • We can target on a broad scale or for a small audience. Managing everything is very easy.
  • Downloading reports and making necessary changes is very easy and quick.
  • Gets our ads to show to interested users at a cheaper CPC.
  • Helps us get leads at a higher conversion rate.

Cons

  • Would love to be able to run "call only" campaigns. Would help us get more calls from the ads.
  • So far we have only had positive impact from Bing. ROI has improved year over year.
You have lower volume on Bing ads but the traffic is usually better and you get lower CPC with higher conversion rates.
Support has always been very quick especially with our account managers. They have never left us waiting for more than a day for an issue. Everything is usually fixed or touched on within a couple of hours.

Do you think Microsoft Advertising delivers good value for the price?

Yes

Are you happy with Microsoft Advertising's feature set?

Yes

Did Microsoft Advertising live up to sales and marketing promises?

Yes

Did implementation of Microsoft Advertising go as expected?

Yes

Would you buy Microsoft Advertising again?

Yes

Bing ads is very useful if you are trying to sell items or trying to get leads. It is less appropriate if your main goal is to get phone calls.

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