Miro is a game changer for mapping customer journeys

I use Miro to visually map tangible processes like the customer experience as well as conceptual frameworks such as brand constructs and sales funnels. It's fairly easy to use for a single facilitator and the individual stickies are a great way to capture feedback from a working group. I like to sketch out connections, process inputs and outputs, pain points and moments of truth, and then get live feedback from the group on whether to depiction matches their perception. The business problems I have addressed are mapping the internal customer experience to get a common and seamless view across different functions and stages, mapping the customer requirements as a small business decided on the off-the-shelf software they needed to support their customer acquisition to deliver process and mapping a brand ecosystem including brand construct, product development pipeline, brand and sales funnel, marketing initiatives and brand personality.

Yes I have used it as a team member - not yet as a facilitator