Item: Miro
Rating: 10
Author: Verified User

Overall Satisfaction with Miro

Use Cases and Deployment Scope

We use Miro as a virtual whiteboard, to work on our own projects individually, as well as to develop and share presentations, run workshops and develop concepts for others to review. Personally, I use Miro to organise and synthesise new information (whether it's onboarding, internal strategies or research data) and plan projects, meetings, workshops and research. I use it to develop research assets and synthesise research data from surveys and interviews.

Pros and Cons

Pros

Synthesis of qualitative data – affinity mapping and identifying themes
Developing presentations right where you're working, and presenting information in a visual way
As a collaborative space for online or hybrid workshops and meetings, where everyone is adding their own contributions

Cons

Tables continue to be tricky to use, though they're not as bad as they have been in the past. The jumpy resizing is frustrating
Spell check is not great. The default is to add words to the dictionary, which means that commonly misspelt words can accidentally get added, and therefore missed.
The UX experience for guests that you're inviting to a single board (e.g. clients who you want to have access to a workshop board) is downright manipulative. They are funnelled into requesting team member access, which costs the business more, as we pay per user. Please review this UX flow, it makes me feel like Miro is grimy and money-grabbing every time I get a "[Client] wants to join your team" email. I enjoy using Miro, I'd just prefer to not have these flashes of outrage. I tend to tell clients they can just ignore the Dark UX flow you've built, as they only need guest access, and the push to request team access is a money grab.

Return on Investment

More effective remote collaboration
Simpler online workshop faciitation
Faster development of research assets

Collaboration

It has been a core tool for remote collaboration. Not only with wfh and hybrid working, but also with distributed teams who live and work in different cities. It's useful for in-meeting collaboration as well as asynchronous review and contributions.

Key Insights

Do you think Miro delivers good value for the price?

Not sure

Are you happy with Miro's feature set?

Yes

Did Miro live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Miro go as expected?

I wasn't involved with the implementation phase

Would you buy Miro again?

Yes

Other Software Used

Figma, Notion, Google Sheets

Likelihood to Recommend

It's my preferred tool for running remote and hybrid workshops, and for synthesising qualitative research data. I use it to plan projects, meetings and workshops and to share my work with team mates for review, either in meetings or asynchronously.
I have used it to develop journey maps and service blueprints, though it's not really the primary use case – other programs that are more suited to layout and prototyping suit this better.

Comments

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Online collaboration and research synthesis