Item: Miro
Rating: 10
Author: Verified User

Overall Satisfaction with Miro

Use Cases and Deployment Scope

Miro is a secret weapon for brand strategy. It’s fast, intuitive, and keeps collaboration smooth. From mapping out customer journeys to building brand audits, it cuts through the clutter. The ability to integrate different types of media, create mood boards, track brainstorming sessions and organise workshops of more than 200 people in real-time is a game-changer. It’s a must for anyone serious about collaboration and brand strategy.

Pros and Cons

Pros

Workshops in real time
Customer journeys
Brainstorming sessions

Cons

Performance with large boards
Customization limits
Offline access

Return on Investment

By streamlining collaboration, especially for brand strategy workshops, Miro has helped cut down project timelines significantly
With everyone working on the same board in real-time, productivity skyrockets
Miro’s relatively low cost compared to the value it provides means it’s paid for itself quickly

Implementation Rating

Miro is intuitive, but to unlock its full potential, it’s worth investing time in team training. When using Miro for workshops or strategy sessions, it’s important to have a clear structure for the board. Plan out sections for brainstorming, feedback, and final decisions so the board doesn’t become chaotic. This ensures that as participants contribute, everything stays organized and productive.

Collaboration

We can brainstorm, map out ideas, and finalize strategies much faster. Everyone is on the same page from the start, which has reduced the time spent in searching for a single file in a google drive. It’s especially useful for complex projects like brand positioning, where visuals and structure matter. Miro keeps the process streamlined, and the ability to visualize research makes collaboration far more dynamic and efficient

Key Insights

Do you think Miro delivers good value for the price?

Yes

Are you happy with Miro's feature set?

Yes

Did Miro live up to sales and marketing promises?

Yes

Did implementation of Miro go as expected?

Yes

Would you buy Miro again?

Yes

Other Software Used

Google Slides, Apple Keynote, Slack

Likelihood to Recommend

Miro shines in real-time, collaborative workshops with many people. You can have everyone in the same board at once—no matter where they are—and ideas flow visually. Sticky notes, diagrams, and media all come together to keep the session dynamic. Miro is less suited for detailed design work or scenarios where precision is key, like creating frameworks or polished presentations. Its basic formatting options and lack of advanced design tools mean that for those tasks, other platforms are often more efficient.

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Game-Changer for Remote Collaboration and Brand Strategy