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Mixmax Review: "Super cheap, comprehensive feature-set for early startups!"
https://www.trustradius.com/sales-engagement-sepsMixmaxUnspecified9.115101
Fedor Paretsky profile photo
January 10, 2019

Mixmax Review: "Super cheap, comprehensive feature-set for early startups!"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mixmax

We use MixMax for email campaigning automation, tracking email read receipts, scheduling meetings through their miscellaneous email integrations, and for sending large batches of emails in integrals with certain templates. Mixmax also helps us track deal flow, basic statistics for deal flow, and making sure our other CRM software is in-sync with our email.
  • The scheduling integration is really easy for email recipients. It is quite literally one-click for them to schedule an event from a meeting time list interface.
  • The interface is extremely well-designed and intuitive across the board. This makes it really easy to learn their software and integrate it into your workflow.
  • Their pricing is *extremely* convenient for startups. Their "starter" plan is extremely affordable (currently $9/month/user), and includes unlimited tracking, templates, reminders, automation, etc... Basically, everything you would need to upgrade your email automation workflow.
  • No mobile integrations I know of yet. If you're sending emails from a third-party client, you lose the Mixmax tracking capability.
  • The installation was a bit difficult sometimes, and I've sometimes had some emails get sorted as spam possibly because of the Mixmax tracking.
  • There aren't that many CRM integration options right now, so it's not compatible with all companies.
  • There were some conflicts with using other CRM options at the same time, but they were quickly resolved.
  • Positive impact - Very cheap "starter" plan for startups (only $9/month/user). Provides all the capability necessary to get all the marketing/sales that are necessary done.
  • Negative impact - Some email (though rarely) get sorted as spam possibly because of Mixmax tracking.
  • Positive impact - Easy integration with existing CRM options makes it easy to integrate email automation into a workflow.
Tellwise is a bit more expensive $29/month/user and provides a bit more extended functionality for email and marketing automation. However, Mixmax's feature-set is still suitable for marketing automation and covers everything that is necessary for most sales for early-stage startups, for a much cheaper price (just $9/month/user for the "starter" plan).
A great, affordable option for startups that are looking for *just* email automation, read receipts, campaigning, and general enhancement. This provides a fairly comprehensive marketing kit for early-stage startups doing sales. For larger companies that are experimenting with different CRM options, it makes sense to purchase a more contemporary CRM option, like HubSpot, because everything works together very well rather than trying to make Mixmax work with an already-existing CRM option.