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Mixmax

Score9.5 out of 10

72 Reviews and Ratings

What is Mixmax?

Mixmax, a sales engagement platform for businesses using Gmail, helps revenue teams accelerate revenue at every stage of the customer journey. This product amplifies AEs, CSMs, and anyone in a customer-facing role, not just SDRs. By automating repetitive tasks and organizing their daily workflows, Mixmax aims to increase reps' productivity and empowers them with tools that help them sell.

The vendor offers 5 reasons why customer-facing teams from companies such as Meltwater, Gong, and Canva choose Mixmax:

1. Ease of use: Mixmax was built for AEs, CSMs, and SDRs. Users don't need to hire a dedicated administrator for Mixmax, nor do they need a sales enablement program to enable a team to start using it. Mixmax is plug 'n' play.
2. Ease of implementation/ Time to value: Mixmax offers a free trial to demonstrate ease of implementation, and that customers start using it from day 1 and realize high adoption.
3. Fits into a workflow: Mixmax sits on top of Gmail and acts as a natural extension to Salesforce and LinkedIn, thus allowing reps to work with social & CRM data without switching between multiple tabs and tools to get their work done.
4. Personalization at scale: Automated multi-touch sequences in Mixmax can be personalized for an individual recipient within a campaign at any time.
5. Scalability across revenue teams: Mixmax doesn't stop at prospecting and email sequences. Mixmax enables real engagement across the customer journey. From prospecting to selling, closing, renewals, and all the way to expansion, Mixmax makes reps more productive and organizes their daily workflows.

Mixmax is a strong tool for scheduling and email management!

Use Cases and Deployment Scope

I use Mixmax for email campaigns to contact and groom over 5000 electrical contractors across the US. I set up email campaigns with customized cadences dependent on response rates. At the organization level, we use Mixmax integrated with Gmail to determine contact approaches with clients and potential clients. I personally use Mixmax to share availability with clients and automatically schedule meetings based on a clients' click and choice of my availability.

Pros

  • Mixmax availability - automatically invite any email listed.
  • Mixmax availability - scheduling on another linked calendar.
  • Custom Fields - require additional information when booking a meeting.

Cons

  • In window templates do not always populate when composing a new email via Gmail.
  • PDF preview is not always the best approach for sharing a PDF.
  • Mixmax web app is cluttered for a new user - takes a little time to understand where everything is located in the web app.

Most Important Features

  • Calendar Availability
  • Email Templates
  • Email campaigns

Return on Investment

  • Saved time with scheduling calls
  • Saved time with outbound emails
  • Building a network of electricians nationwide with email campaigns

Alternatives Considered

Calendly

Other Software Used

Shared Contacts for Gmail, Calendly, Zoho Campaigns

Great tool that combines communication with clients/customers and helpful metrics, to improve internal processes!

Use Cases and Deployment Scope

MixMax is great to keep track of customers' communication, when to follow up and when they're more responsive. This is conveniently included within the email provider (added as an extra email in the thread). I use the app on a daily basis for templates creation, any edits related, and to share them with the team; the templates resource also comes with metrics which is amazing for team alignment and for workflow updates. It also includes placeholders to facilitate rapport and to make emails more personalized without big efforts. Its UI is very intuitive even for newbies in the CRM world (*myself last year*)and when in need of help, there's a built-in tool to interact with their team. The resources are also extremely clear and helpful! MixMax was included in the toolkit of my company since I joined and it's still incredibly helpful to this day, even if we changed some internal processes. I highly recommend it.

Pros

  • Ready to go email templates
  • Email tracking masters
  • Open/Read/Clicked rates that are visibly pleasing

Cons

  • A preview of the template before sending it would be helpful
  • There are no shortcuts. These can be helpul

Most Important Features

  • Templates
  • Read/Open/Clicked rates

Return on Investment

  • I'm not directly involved in this impact.

Mixmax, my office hero!

Use Cases and Deployment Scope

I use Mixmax templates to standardize communications to applications during our recruiting seasons, of which we have 3-4 per year. I also use the "send later," reminder, and mail tracking features on a daily basis. Mixmax acts like my digital personal assistant when it comes to inbox management, and that is an invaluable gift to me and my work!

Pros

  • Ease of use for all features
  • Features are relevant across multiple industries
  • Customer service is FANTASTIC

Cons

  • N/A. I've been fully satisfied with my Mixmax experience!

Most Important Features

  • Templates
  • Send Later
  • Reminders

Return on Investment

  • Clear, standardized communication to large groups of people
  • The ability to set a reminder for a conversation so it magically comes back to the top of my inbox exactly when I need it - I never miss a task this way!

Other Software Used

Asana, Google Drive, Slack

Absolutely brilliant system

Use Cases and Deployment Scope

I use Mixmax to remind me of email follow-ups with sales or communications with clients. It helps us stay organized and keep us on track with communications with our clients. We love how easy it is to use navigate and operate. Other than that we email each other and it helps us track and strategize our daily activities.

Pros

  • Organize
  • Remind
  • Structure
  • Simplicity

Most Important Features

  • Reminders
  • Structure

Return on Investment

  • Helpse stay organized on track
  • Helps follow up make easy
  • Easy to use

Other Software Used

Salesforce CMS

Best email engaging, tracking and managing software for the organizations.

Pros

  • I have been using this platform in my company to handling the email tracking and engaging with the emails, it is far most the best help that I can have to actually do my work to great extent.
  • It helps me to create a pool in my own email inbox instead of creating in one system and then transferring it to others.
  • It also has amazing feature which is totally automated.

Cons

  • The main drawback that Mixmax has is that their outbox toll is not yet functional.
  • I have been using this software for a very long time but it is still the same, there is no share availability available to have updates in real-time on the calendar.
  • Outbox is not intuitive and responsive to some emails and keeps changing the time when it gets refreshes every time.

Most Important Features

  • Email Scheduling feature is the best of all.
  • Task Management capabilities impressed me the most.
  • Workflow Management compelled me to have this auspicious software.

Return on Investment

  • Email tracking gives me the results of emails, whether or not the client is interested when they open and read the email which makes it the best platform.
  • The automated sending email is the big feature in Mixmax, the system automatically send the email on respective entries which actually saves the time and help in be productive at work.

Alternatives Considered

Outreach

Other Software Used

Webgility, Tagger, Signpost