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Use MixPanel for key conversion Improvements
June 27, 2013

Use MixPanel for key conversion Improvements

George Luc | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Startup

Modules Used

  • Engagement Plans

Overall Satisfaction

  • Tracking of events through their Javascript.
  • Real-time dashboard of all the events that we wanted to track.
  • Determining funnels and pageviews (although it's implied through the events I track).
  • Ability to determine what features on a product are being used, or even seen, by the customer.
  • Ability to determine in real-time the success of new features of the product.
We are not currently using it since were on a free trail and decided not to move to the paid version when the trail concluded. One of the issues was that although the tool was generating large amounts of data, it was too much data for us to deal with. We would have needed more resources to justify paying for it. Given the size of our team, it made more sense to stick with a free tool like Google Analytics which provides less detail but is still very useful and free.
Would like to review mixpanel someday soon as they supposedly have improved their funnel analysis, among other things. As we scale our operations, we will look more closely at Mixpanel, and some other tools to figure out what is the best tool for us moving forward.

Product Usage

  • Determine what events (data-points) were being used by our customers. e.g., which tabs in the creation of a volunteer opportunity were mostly clicked on.
  • Review what events were selected in their real-time graph.
  • Learning and determining which analytics would help capture specific events deemed useful for an analysis of our product.

Evaluation and Selection

We didn't switch from anything else. Tested and compared several different products at the same time. Mixpanel was one of those products.
We looked at KISSmetrics, Google Analytics, and our own home-grown system.

Implementation

Training

  • Self-taught
It required lots of tinkering and testing, but it did finally pay off. They have pretty good documentation and it was easy to find resources on the web to answer an questions we had.

Support

Never needed additional support based on the work we were doing.
No - We knew enough that we didn't need it.