My journey with Mixpanel! | TrustRadius

Use Cases and Deployment Scope

We at CutShort use Mixpanel across the organization. It helps us to understand:

Our users' profile and their activities on our platform.
Funnel creation helps us to understand where we are losing our users.

Pros and Cons

Track users' activities
Create funnels
User Segmentation

Mixpanel doesn't do a user search when I write a full name of a user, it takes only the first name hence making things difficult and complicated.
I cannot compare traffic sources between multiple date ranges, e.g. compare traffic sources for Nov 2018 vs Dec 2018.
Error showing mechanism is very bad. User is typing at the bottom and error is shown at the top so a user doesn't even know why things are not moving forward.
It's very slow.

Return on Investment

It gives me a good overview of my overall users using CutShort.
Good software to overall understand your user behavior.
Some features in Mixpanel are just done as an MVP and not developed very exhaustively.

Alternatives Considered

We also use Google Analytics. However, mixpanel is little better because the UI is smooth and data sorting can be done easily as compared to GA.

Other Software Used

Hotjar, Google Analytics, Adobe Photoshop

Likelihood to Recommend

Mixpanel is well suited if you exactly want to track what a user is doing in every step and to track their dropoffs/conversions. I can easily add events in mixpanel and create multiple funnels to track user conversions.
It is not well suited if you want to track campaign/source/medium/content all in one go. At a time you can choose any one of the parameters to view the data.