A good happy medium between analytics and mobile communication
February 01, 2018

A good happy medium between analytics and mobile communication

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Business

Overall Satisfaction with Mixpanel

At my last company, we used it across both Marketing and Tech/Product teams. Marketing used it to send push notifications, analyze real-time data for marketing campaigns and understand funnel conversion of our app. Product/Tech teams used it to measure a/b tests.
  • Real-time analytics
  • A/B testing
  • User Interface (it's logical and easy to understand)
  • Push notifications sometimes had delays/errors and this meant us sending out erroneous messages to users.
  • In-app push notifications weren't refined well (there was no expiry date on them so remained active even when no longer relevant)
  • CS response was slow
  • Positive: It definitely allowed us to see what our users were doing based on events. From this, we were able to target our campaigns much better for strong CR.
  • Positive: One tool that could be used across two teams, which also helped us in coordinating better between the teams as both tech and marketing were seeing the same platform and therefore data.
  • Negative: It's not easy to integrate and therefore it took a lot of tech resources to complete.
Appboy is definitely much more focused on mobile communication (push notifications/CRM) and Mixpanel on analytics. We chose Mixpanel so we were able to have just one tool that provided us with both things. Additionally, Mixpanel is a lot more cost-effective than Appboy and therefore was much easier to convince to implement.
I would use Mixpanel as an analytics tool and is useful to monitor users and segment them based on specific events. However, I think it is difficult to have a good real-time analytics tool that is also especially strong on CRM. I would prefer them to focus on one side of the product and perfect it. However, it is a very good middle-ground solution whilst still growing.