A useful tool with a high price tag.
February 04, 2019
A useful tool with a high price tag.
Score 8 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Engagement Plans
- People Plans
Overall Satisfaction with Mixpanel
Mixpanel is used primarily by our product organization to get quick reads on the effectiveness of product features. It is also used by our marketing team to identify users' cohorts and track their behaviors
- Mixpanel integrates seamlessly with Segment, our data capture tool. We can use this abstraction later to capture user behavior details and send it to Mixpanel with no additional coding.
- Mixpanel allows us to create user behavior funnels that can easily pinpoint problem areas in a user process, from which we can take action to correct and monitor changes in funnel conversion as a result.
- Mixpanel enables easy visualization of user event data without the need for IT intervention.
- Mixpanel documentation is helpful but often glosses over nuances in the use of their features that can lead to misinterpretation of the results.
- The “Signals” functionality is tempting but not useful. I have never seen it produce significant results despite having a tremendous amount of data.
- Having the ability to easily roll up projects into a larger project without having to duplicate data is a major missing piece that detracts from the overall value of this product.
- Has enabled product teams to quickly identify breakages or unsuccessful features and take immediate action, this stopping any potential losses.
- Lack of clarity in the nuance of how the reports work coupled with a seemingly easy to use interface has resulted in some incorrect conclusions and thus decisions that have negative ROI.
- The cost of the product exceeds the value that it provides overall.