Mixpanel - Robust, But Confusing and Not Always Trustworthy
Anonymous | TrustRadius Reviewer
March 05, 2020

Mixpanel - Robust, But Confusing and Not Always Trustworthy

Score 6 out of 10
Vetted Review
Verified User
Review Source

Software Version

Startup

Modules Used

  • Engagement Plans

Overall Satisfaction with Mixpanel

Mixpanel is used by the entire organization. We work for an app startup and that’s the primary way that we track how users are using and engaging with our app. It’s also the main way to track how we’re acquiring new users--which ad campaigns they’re coming in through, etc.
  • It’s robust and you can create a lot of different reports with it.
  • It gives a lot of reporting options so you can visualize the data in different ways.
  • It gives a ton of engagement data on users. You can see their full history with the app.
  • Their support system is weak.
  • Sometimes it’s overwhelming how many different properties there are that it makes it hard to know if you’re using the correct attributes to run a report.
  • I don’t always trust the data in Mixpanel. There are discrepancies between its data and the data in our data warehouse.
  • It has improved ROI in turns of customer support. It minimizes back and forth between support rep and user because support team can look up everything about a user right away, instead of asking for further info.
  • It’s helped the team understand our users better, causing us to make app changes that improve user retention.
  • It helps us measure the success of our ads and decide which ones acquire the most retained users, and therefore, positively impact ROI.
It’s hard to compare Google Analytics to Mixpanel because Google Analytics doesn’t measure app data, however Google Analytics has a much easier to use platform in my opinion. Google Analytics does not give you as much user data as Mixpanel does though. Mixpanel is definitely more robust.
I think it’s a decent solution, but there has to be something better out there. I don’t trust that everything it’s tracking is accurate, which is problematic when your company is essentially using it as a customer relationship management tool. Mixpanel also used to provide live chat support and then they recently took it away, making it harder to get the support we need.

Do you think Mixpanel delivers good value for the price?

Not sure

Are you happy with Mixpanel's feature set?

Yes

Did Mixpanel live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mixpanel go as expected?

I wasn't involved with the implementation phase

Would you buy Mixpanel again?

No

Mixpanel makes sense for a business if the company will offer proper training for employees who will be using it. The learning curve is super high, and it’s not easy to teach yourself how to use the platform.

It’s not suited for a company that has little support and training for employees, nor is it suited for a company without a big tech team because it needs constant support and help to get things working.