Great, safe choice for your webapp's analytics needs
March 05, 2022

Great, safe choice for your webapp's analytics needs

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Engagement Plans

Overall Satisfaction with Mixpanel

We want to get analytics for how our users were using the webapp we built. Both in general (what browser, OS, country) as well as get insights into the usage of specific features - ones we're not so sure were being used, but we kept maintaining as well as new ones we just launched and wanted to see how they perform with real customers.
  • Per-user breakdown of usage.
  • Cohorts.
  • UI isn't very intuitive for a non experienced user.
  • Building dashboards and queries isn't as easy as I'd like it to be.
  • Get insights into real-world usage of our web app.
  • Useful for both developers, product managers as well as customer success in the organization.
  • Not sure, I'm acting in a developer role and wasn't consulted or let know of the ROI that Mixpanel had on our product.
Mixpanel is much nicer to use and gives a better UX. However, it doesn't offer historical data that wasn't initially defined as to-be-collected, integration with Salesforce, and requires developers to make changes to the code in order to be able to query for some insights. We used Mixpanel for a while but switched to Gainsight PX mainly for the non-DX abilities it allowed the PMs to have. Since Gainsight tracks all clicks, you can "backfill" an event that was just defined based on historical sessions.

Do you think Mixpanel delivers good value for the price?


Are you happy with Mixpanel's feature set?


Did Mixpanel live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mixpanel go as expected?


Would you buy Mixpanel again?


I think Mixpanel is great for the use-case I tested it with - a BI app for business customers. If the users of Mixpanel within your organization don't mind a short-ish ramp-up period and defining searches and dashboard MixPanel is probably a safe bet. I think that it would be less useful for very big applications, with over 10K MAUs, since the UI, in general, seems to be more fine-tuned for cohort, or even user-specific queries.