A Worthy Tool, Worth Your Consideration
Andrew Silverstein | TrustRadius Reviewer
April 25, 2018

A Worthy Tool, Worth Your Consideration

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

SEOmozPro

Overall Satisfaction with Moz

We're using Moz in our marketing department to research our website as well as those of our competitors. In addition, we use Moz to analyze traffic to our site via backlinks and various other criteria. At the end of the day, it's one of many tools we use to help manage our online reputation, which isn't the best but certainly improving thanks to the insight Moz provides and the insight-driven action we take.
  • Backlink analysis - not only can you see every backlink to your site, but the SEO "strength" of the backlinking domain. We realized we had PLENTY of backlinks, but not as many as we'd like from stronger domains. Now, we're targeting stronger domains with relevant content containing links to those domains.
  • The Moz Bar - A must-have for any Chrome user involved in SEO in any capacity like myself. Just click the little Moz Bar icon and it'll bring up the site's title tag, meta tag, domain authority, page authority, and so much more.
  • Keyword Explorer - Not unlike many of these SEO sites, Moz has a fairly robust keyword explorer that breaks down the keyword(s) you search into categories like monthly volume, difficulty, similar suggestions and more. What I like is that you can save a set of keywords to your account if you're looking to run a particular campaign.
  • This is tough as I'm fairly green when it comes to SEO. But, that's what Moz excels at in my experience. If there's something you don't understand or would like to know more about, they have a massive library of helpful content. I do wish the live chat functionality was actually live. They're somewhat quick to respond (>24 hours), but it's always been a gamble as to when I'll actually receive a response to my question.
  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
I think Moz is well-suited for bigger enterprise businesses looking to take more control over their SEO appearance and results on Google's SERP. If you work for a smaller local business, I think your money is better invested elsewhere. There are plenty of free tools out there that can help you up your SEO game on a local level - including many from Google themselves.

Moz Feature Ratings

Keyword analysis
9
Backlink management
9
SERP ranking tracking
7
Page grader
9
Competitive analysis
9
Site audit / diagnostics
9
Site recommendations
9
Task management
Not Rated
Local SEO
Not Rated
Social SEO
9
Mobile SEO
9
Global SEO
9
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated