Moz....Simple, Straightforward and Solid
December 09, 2018

Moz....Simple, Straightforward and Solid

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Moz

We use Moz for keyword research so that we know how people are searching for us. This helps us know what words to target and what content to create. We also track our where our keywords are ranking. We also create reports to track our progress and report to management what's working and what's not.
  • Reporting is super easy. Customize reports to suit your specific needs and schedule them to be sent out on the schedule you want.
  • Keyword research....not only do we monitor our own target keywords, but we use it for competitor research to learn what our competitors are doing well and where they might be falling short.
  • More keyword research....we use it to prioritize keywords based on volume and difficulty.
  • It took a while to get the feel of everything. Some items don't seem to be in an intuitive place, in my opinion.
  • We have seen a significant increase in our website traffic due to better optimization of pages and keyword focus when creating content, so this has lead to a positive ROI.
We used BrightEdge for about a year. Moz is a different platform which does some similar tasks. I feel that Moz is easier to navigate and use and extrapolate data from. BrightEdge may be a bit more robust, but for our purposes, Moz is the better choice.
I think that Moz provides a great tool. Some of the data seems to be a little off from other platforms, but it's not a big deal for our company, as we are looking at overall trends. I think that Moz is well suited for keyword research and help with page optimization. It helps prioritize keywords for content creation.

Moz Pro Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Social SEO
Not Rated
Mobile SEO
Global SEO
Multi-domain support
Not Rated
Integration with web analytics tools