Using MOZ - From the perspective of a long time user
December 12, 2018

Using MOZ - From the perspective of a long time user

Nathan Sichilongo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

SEOmozPro

Overall Satisfaction with Moz

We use MOZ for our SEO and digital marketing efforts. As a digital marketing department, our goal is to ensure our SEO efforts are effective and using MOZ is one reason why we have had good success with SEO. As a growing digital based business, we have to keep track of where our customers are coming from in search and trying to improve our overall ranking using good SEO practices. We especially love the keyword explorer tool and Domain Authority assessment tools that help us to constantly monitor keywords and domain metrics to know if our SEO efforts are working and how we can improve them.
  • Open Site Explorer: this tool allows you to monitor your site's backlinks and compare them to competitors. It is an indispensable tool for monitoring site's backlink performance.
  • Keyword Research: Moz has had one of the best keyword research tools in the business. The good thing is you can see competition scores and check what other keywords are similar to the one you are searching for.
  • Crawl Tool: Moz has one of the largest crawl engines available and can crawl a site and give you a report on things you can improve and enhance for good SEO practice. This tool has helped us when setting up new sites to give us a full report and checklist to follow on what things we need to work on.
  • Crawler is not the greatest: Sure MOZ has one of the largest crawlers online but it lags behind other competitors in terms of depth and crawl frequency. If you compare to similarly priced tools, a lot of times MOZ lags behind.
  • MOZ is more for beginner SEOs. If you are just getting started out, MOZ' tools are ideal but if you have done SEO for months, you will find more usage and depth in other tools.
  • Having MOZ on our SEO suite has allowed us to have a better understanding of what we need to improve on SEO wise. Granted the information that MOZ provides is not complete, it has been a tool we use and reference to for our teams. In that sense, it has had a positive impact on our business.
  • We started out using MOZ and moved on to more advanced tools later on. From the word go, we were able to track our Domain Authority and constantly monitor our backlink profile quality which has been huge as we have grown as a company. MOZ has improved our SEO rankings and understanding.
MOZ is a great beginner tool but there are more advanced tools out there like Ahrefs that allow you to do even more and have live crawl indexes for making decisions in almost real time. When you compare the crawl depth of other tools to MOZ, you can see where MOZ is lagging behind. Also advanced tools like historical tracking and domain monitoring on other tools is just more straightforward and easier to use. Overall MOZ is preferably for beginners but once you have advanced you may want to test the waters with other tools.
If you just need basic SEO information and can handle the quirks of MOZ, then it's definitely a good tool. The keyword research tool and Open Site Explorer tools are great for getting the ropes around SEO and stuff.

Moz Pro Feature Ratings

4.3
Keyword analysis
6
Backlink management
5
SERP ranking tracking
4
Page grader
3
Competitive analysis
4
Site audit / diagnostics
3
Site recommendations
6
Task management
3
Local SEO
6
Social SEO
2
Mobile SEO
4
Global SEO
6
Multi-domain support
3
Integration with web analytics tools
3