Moz is a benefit to your marketing arsenal.
December 12, 2018
Moz is a benefit to your marketing arsenal.
Score 9 out of 10
Vetted Review
Verified User
Software Version
SEOmozPro
Overall Satisfaction with Moz
Moz was used by the organization by the two E-Commerce directors within the company. It gives great insight to your SEO by providing keyword research, position monitoring, and crawling stats. You are able to track certain keywords and their position so you can aim to improve your rank over time. They also make a great Google Chrome extension that gives you SEO feedback as well.
- Keyword Research: Before starting SEO you should always start with an audit and by doing your research. You can trust the MOZ brand to bring you real information regarding keyword research.
- Position Monitoring: This was my favorite feature of the program. I love selecting my keywords and watching their position/performance over time. I found many ways to improve and looked forward to checking it each month.
- Crawling: Moz pro gives you crawling information to rival Google Analytics.
- It's not a super intuitive program. It can be clunky in some areas and while not hard to use, it doesn't flow as well as it could.
- It doesn't have a sleek design. The backend and information is upfront but could benefit from a sleeker design to maybe better represent the brand.
- Positive, using Moz helped me gain a ton of web traffic and we were able to grow our organic traffic by 10% by using this program.
- I used the Keyword research tool and rank information monthly in marketing reports to show growth.
- It was nice not having to check into the program monthly not daily.
I prefer Moz Pro to SEMRush and Ahrefs Site Explorer because I think it is much easier to use and understand. I believe it can be used along with SpyFu because SpyFu has alot of Google Adwords information that can be used in competition analysis that moz doesn't have. These two together are a perfect combination.