MozPro: A better tool for keyword research and on-page search engine optimization
December 12, 2018

MozPro: A better tool for keyword research and on-page search engine optimization

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Moz

Moz Pro is a suite of SEO tools that helps us optimize our content for higher search engine rankings and quality traffic. The tool is used by our marketing team to audit and improve content and pages, as well as to do keyword research to identify high value topics for new content.
  • Understanding who is coming to our site, and what they searched for that led to us.
  • Monitoring search engine rankings, and how we rank for certain keywords.
  • Optimizing our current pages so we can get the best ranking possible.
  • Identifying new content that we should target.
  • Custom reports are available, but it can be a little confusing to learn how to create them.
  • Pricing can be prohibitive for smaller companies, although a 30-day trial is available.
  • Branded reports are not available in the entry-level tier.
  • Moz has helped increase our search engine rankings for targeted keywords.
  • Moz has given us greater intelligence on potential new keywords to target.
  • Moz has helped us improve our on page elements to better rank for keywords. This has been the best ROI we've received for this tool.
I believe Moz Pro is well suited for content marketers and businesses with a strong content plan that need insight and intelligence on keywords, rankings, and on-page optimization recommendations. For these types of businesses and individuals, I would strongly recommend Moz. For hobby bloggers, and businesses without a strong content plan I do not think the ROI would be strong for purchasing a Moz subscription.

Moz Pro Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools