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MParticle - works well overall for our particular use case
January 16, 2023

MParticle - works well overall for our particular use case

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with mParticle

We use MParticle to port segments we create through ADP to our respective platforms. These are ACR segments that are valuable for our digital campaigns.
  • Easy to use
  • Links to multiple platforms
  • Good customer service
  • could have a better troubleshooting guide
  • errors aren't explained well
  • the monthly limits based on MTUs
  • Ability to port to a variety of platforms from one destination
  • The ability to easily sort and search for segments
  • The fact the drop off in audience size isn't too significant
  • Positive in terms of strong performance against these segments
  • Hard to measure since front-end performance on our campaigns doesn't necessarily translate to a tangible number
  • The monthly cost of MParticle may not be positive vs. the performance
I've had a positive experience with my direct representative, but then when attempting to troubleshoot the process becomes more convoluted with looping in support and sometimes takes longer than expected to be resolved.
I wasn't a part of the decision making process

Do you think mParticle delivers good value for the price?

Not sure

Are you happy with mParticle's feature set?

Yes

Did mParticle live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of mParticle go as expected?

I wasn't involved with the implementation phase

Would you buy mParticle again?

Yes

I believe my team only has MParticle for a particular use case, so I can't really say for other scenarios where it is less appropriate. For our needs, Mparticle works well in order to port the audiences we need to most of our necessary platforms. The drop off isn't too significant either, so these audiences are scalable which is important as well.