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Nielson Marketing Cloud has proven to be a valuable tool for users looking to analyze their marketing efforts and make data-driven …
Overview
What is Nielsen Marketing Cloud?
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…
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Popular Features
- Data Analysis Dashboard (6)9.494%
- Campaign Analytics (6)8.585%
- Collection of first-party data (6)8.585%
- Audience taxonomy (6)8.282%
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What is Nielsen Marketing Cloud?
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…
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Product Details
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- Tech Details
What is Nielsen Marketing Cloud?
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.
Nielsen Marketing Cloud Video
LAS VEGAS – The Nielsen Marketing Cloud wants to be known as more than just a data management platform. The distinction centers on two words: owned and integrated.\n\nBecause Nielsen and its recent acquisition eXelate are “traditional data companies,” data access is one of the...
Show More Nielsen Marketing Cloud Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Nielson Marketing Cloud has proven to be a valuable tool for users looking to analyze their marketing efforts and make data-driven decisions. By utilizing the platform, users have been able to calculate the return on investment of their marketing campaigns, enabling them to gauge the effectiveness of their strategies and make informed decisions for future initiatives. The ability to connect all of their marketing products in one dashboard has been highly beneficial, providing users with a comprehensive view of their marketing efforts and allowing them to easily track and monitor performance. This streamlined approach has enabled users to save time and effort, resulting in more efficient and effective marketing campaigns.
Another key use case of Nielson Marketing Cloud is its Exelate feature, which is widely used by media planning and adops teams for niche targeting. By leveraging demographic and behavioral patterns, Exelate enables more effective direct response advertising. Users have found this feature valuable in reaching their desired audience with precision, ultimately leading to higher conversion rates and improved campaign performance.
Additionally, Nielson Marketing Cloud's service and Data Management Platform have been utilized by entire departments and client teams to house data segments, build audiences, and create lookalike models. This has resulted in improved marketing strategies as users are able to better understand their target audience and tailor their campaigns accordingly. By investigating customers and gathering detailed information on their audience through Nielson Marketing Cloud, users have been able to develop better marketing tactics that resonate with their target market.
Furthermore, surveys conducted through the platform have proved beneficial for users as they can gather feedback from customers, helping them identify areas of improvement and make necessary adjustments. This customer-centric approach allows users to improve their products or services based on real-time feedback from the market.
The real-time visibility provided by Nielson Marketing Cloud gives users the capability to evaluate campaign efficacy effectively. With built-in statistics and AI capabilities, users can make real-time modifications to campaigns based on actionable insights gathered from the platform. This enables users to optimize their marketing efforts and improve campaign performance as they can make data-driven adjustments on the fly.
One of the standout features of Nielson Marketing Cloud is its integrated platform that allows users to handle every stage of the marketing process in a single location. From media planning to data management and attribution, this holistic approach streamlines the marketing workflow for users. The convenience and efficiency provided by having all these functionalities in one place have proven to be a significant advantage for marketers who are seeking a comprehensive solution for their marketing needs.
Furthermore, Nielson Marketing Cloud has been appreciated by podcast promoters and advertisers as it aids in the execution of audience-focused campaigns and podcasts. The marketing tool in the cloud caters to their specific needs, helping them achieve their goals and target their desired audience more effectively.
Users have expressed their satisfaction with the features provided by Nielson Marketing Cloud, which allow them to organize their marketing process and gain a deep understanding of customer needs. The comprehensive reports generated by the platform have been instrumental in improving advertising effectiveness by identifying current trends and user habits. These insights enable users to fine-tune their strategies, optimize targeting, and deliver more impactful marketing initiatives.
The forecasting and trending information offered by Nielson Marketing Cloud have also proven to be highly valuable for users. By providing users with data-driven insights into market trends and consumer behavior, the platform assists them in making informed marketing decisions. This empowers users to stay ahead of the curve, adapt their strategies to evolving market conditions, and maximize the impact of their campaigns.
Overall, Nielson Marketing Cloud offers a wide range of use cases that cater to different aspects of the marketing process. From calculating ROI and connecting various marketing platforms to niche targeting, audience analysis, real-time visibility, campaign optimization, and trend forecasting, the platform provides marketers with powerful tools to enhance their marketing efforts and drive better results.
Attribute Ratings
Reviews
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July 29, 2022
Determine and mobilize your target audience
Nielsen Marketing Cloud helps us by providing real-time visibility about your audience in a single location. Our cloud continually evaluates the efficacy of your campaign and makes real-time modifications using built-in statistics and Nielsen Artificial Intelligence (AI). A completely integrated platform allows you to handle every stage of the marketing process, from media planning and activation to data management and attribution, in one location. Connect the linkages between data, analytics, media planning, artificial intelligence, activation, and data management to optimize your campaign.
- Audience Segmentation
- Planning
- Data management
- Marketing Channels
- Adaptive learning technology
- Third party application
- Scalable
- Measurement capability
- Integration and interoperability
83.33333333333334%
8.3
83.33333333333334%
8.3
75%
7.5
80%
8.0
- Scenario Planning
- segmentation
- performance metrics
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
July 27, 2022
Best Marketing Cloud
With Nielson Cloud, we were able to connect all the marketing products in one dashboard which was really useful to calculate the return on investment each platform was generating for us and to make future decisions based on that information. It was also essential to keep all the data in a cloud to which everyone in our company had access.
- Data sharing
- Dashboard building
- CRM tool
- User interface
- Data visualization capabilities
- Connect all marketing olatforms seamlessly
- Third party applications
- Audience segment
- Artificial intelligence
76.66666666666667%
7.7
83.33333333333334%
8.3
80%
8.0
85%
8.5
- Return on investment
- Dashboard
- Third party data integration
Nielson has a larger section of databases, so there are multiple options while integrating third party datasets. Even though Adobe Creative Cloud is more focused on creative agencies, the Nielson Marketing Cloud puts more emphasis on data-driven ad agencies, which works really well for big data analysis. Overall, Nielson has worked a lot better for the agency I work for.
July 26, 2022
Nielsen Marketing Cloud_Review
Nielsen marketing tool in the cloud
aids in the execution of audience-focused campaigns and podcasts by our podcast
promoters and advertisers. Different combinations of media come together to
achieve certain goals that are essential to our clients' businesses. It helps me and my team to understand
the needs of the customers and offers advice on how to meet those needs.
This marketing cloud provides a lot of characteristics. And it gives me the
chance to organise the marketing process and comprehend customer needs.
We can improve our marketing by making our advertising more
effective thanks to their reports, which allow us to see current trends and
user habits. It provides forecasting and trending information.
- I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
- It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
- When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
- Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
- This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved.
- It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in.
- Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use.
- Nielsen marketing cloud is an extraordinary software program that gives me many features. It facilitates me apprehend clients wishes and offers advices a way to fulfil their wishes.
- It does extraordinary task offering records and offers me possibility to devise advertising and marketing manner and apprehend clients wishes.
- I like that you may see channels' cutting-edge and ancient performance. They constantly make updates to the platform to make sure you've got an extraordinary consumer experience.
- Data as a service (DaaS) is also one of the great feature which removes the manual overhead from the client.
83.33333333333334%
8.3
86.66666666666666%
8.7
75%
7.5
90%
9.0
- We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
- We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
NA
This product is used at my organization in order to investigate our customers and develop much better forms of marketing based on the data we receive from this product. It helps us get very detailed information on our audience and improve our tactics based on this new and improved information.
- Audience data
- Customer analytics
- Detailed overviews of customers
- User interface
- Tutorial
- Collaboration
- Customer data
- Audience analysis
- Marketing improvement help
100%
10.0
100%
10.0
100%
10.0
100%
10.0
- Improved marketing success
- Larger audience reach
- Greater customer turnover
Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.