Best Marketing Cloud
July 27, 2022

Best Marketing Cloud

Ojas Korde | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Nielsen Marketing Cloud

With Nielson Cloud, we were able to connect all the marketing products in one dashboard which was really useful to calculate the return on investment each platform was generating for us and to make future decisions based on that information. It was also essential to keep all the data in a cloud to which everyone in our company had access.
  • Data sharing
  • Dashboard building
  • CRM tool
  • User interface
  • Data visualization capabilities
  • Connect all marketing olatforms seamlessly
  • Third party applications
  • Audience segment
  • Artificial intelligence
  • Return on investment
  • Dashboard
  • Third party data integration
Nielson has a larger section of databases, so there are multiple options while integrating third party datasets. Even though Adobe Creative Cloud is more focused on creative agencies, the Nielson Marketing Cloud puts more emphasis on data-driven ad agencies, which works really well for big data analysis. Overall, Nielson has worked a lot better for the agency I work for.

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Nielson marketing cloud is well suited for a marketing agency that deals with large datasets as well as use multiple marketing and customer relationship management tools. But it has some limitations when it comes to connecting with a few marketing advertising platforms. So, a full-time digital marketing agency may face some issues.

Nielsen Marketing Cloud Feature Ratings

Collection of first-party data
Collection of third-party data
Access to Third-party Data Providers
Audience taxonomy
Tag Management
Data Analysis Dashboard
Data Transfer
DSP integration
Campaign Analytics
Audience Analytics