How On24 Changes the Webinar Industry
June 21, 2019
How On24 Changes the Webinar Industry
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
At Echosens North America we currently use ON24 to create and broadcast educational webinars on a wide range of topics surrounding the education and understanding of chronic liver disease. In addition to our customer education webinars, we also use ON24 for recording and broadcasting our internal training and best practices.
One of our favorite features of ON24 is the Engagement Hub, where our previously ran webinars are stored on an "on-demand" webinar page, similar to a Netflix style where future users can visit and watch our webinars at their leisure. All of our programs come with excellent analytical tracking and synchronize to our Salesforce CRM for sales follow up.
One of our favorite features of ON24 is the Engagement Hub, where our previously ran webinars are stored on an "on-demand" webinar page, similar to a Netflix style where future users can visit and watch our webinars at their leisure. All of our programs come with excellent analytical tracking and synchronize to our Salesforce CRM for sales follow up.
- Internal communications
- Lead generation
- Training
Pros
- The Simulive webinar format is a game changer for our company. The majority of our KOLs have very hectic work schedules with seeing patients and Simu-live allows us to pre-record webinars at any time convenient for our speakers and then broadcast the recording at a later date as if it were a live presentation.
- The engagement hub allows our previously recorded webinars to retain their initial value and makes it easy for both future and returning webinar subscribers to watch all of our content in one central location.
- All of our webinar registrants are synced in our Salesforce CRM in unique campaigns for easy tracking and ROI reporting.
Cons
- I still think the console builder could use some fine-tuning. I've run into very slow load times when trying to work on those elements.
- Would be nice to have more options in the automated email editor. Has only the bare bones available.
- I'm having a hard time thinking of things I don't like because On24 is leaps and bounds better than GoToWebinar.
ON24 is currently integrated with our company's Salesforce CRM via SCRIBE. SCRIBE takes the fields we specify from ON24 event registration and maps them to custom and default fields made in Salesforce for both contacts, lead and campaign member page layouts. We use ON24's integration to add all our webinar registrants to campaigns and from there we assign our sales qualified leads to our sales team for follow up. By having registrants entered into campaigns we are able to easily track ROI on our webinar programs as well as identify highly engaged users who are attending multiple programs.
- ON24 allows us to track and report on ROI for individual webinars - a task that with GoToWebinar was not as straight forward.
- It allows us to report on new leads generated.
- Identifying highly engaged registrants attending multiple events.
My company primarily used GoToWebinar before I joined them. At a previous employer, I had been introduced to ON24'ss platform and loved it so much that I championed the software my very first day on the job with management and they quickly saw the added value ON24 would bring in comparison to what we had. The Salesforce integration, the ability to record webinars and broadcast them at later dates, and the engagement hub were all areas of high interest for us.
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