Overall Satisfaction with ON24
It is used primarily by Marketing. We run a number of webinars (live, on-demand and simu-live). We needed an easy solution to manage a huge amount of activity.
- Lead generation
- Personalization of the console.
- Reports.
- Lead engagement.
- It can be glitchy.
It integrates into Marketo, which in turn integrates into Salesforce. This helps us pull reports through Salesforce based on registrations, attendees, attended on-demand. In turn, it can show us pipeline attribution.
- Increased customer engagement.
- Nurtures new business leads.
- Integrate with CRM/marketing automation software
- GoToWebinar and Zoom
Flexibility, customization.