ON24 is far better than the rest
May 17, 2021

ON24 is far better than the rest

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

ON24 is being used by our marketing department to deliver webinars to prospects and customers. The marketing team manages and sets up the webinars but works with our product and special initiative teams to put together the content and present. A lot of the webinars we put on help us educate our audience on best practices in the industry and how our product fits into that. We've been able to grow a following and use survey data to tailor our content for our audience's needs.
  • Makes managing a webinar easy. I've used other tools that are super clunky. If you've never produced a webinar, you could produce a webinar in ON24 with little instructions.
  • The console is the best feature. It allows us to tailor each webinar and provide additional content. The experience is the same on-demand as it is live which is a bonus.
  • It has robust features and flexibility. Adding polls and videos is super easy and launching them is even easier. The are always adding new features. The chat bot has helped a lot. It answers frequent questions. Managing Q&A is also easy. I can create folders and even push responses to the whole audience.
  • We only use the video and screen option. That only allows our audiences to use computer audio to listen. It's posed a challenge because some companies have internal firewalls that block On24 and they can't even dial in to still hear it. On the flip side, our moderator doesn't like to be on camera and has to dial in using her phone which is poorer quality than the computer since she could use external microphones to help with quality. It needs more audio options for presenters and attendees.
  • The new chat bot feature is great. It responds to common questions like audio or visual issues. Unfortunately, you can't program it. There are questions we get all the time that would be nice to program an auto response.
  • The console builder is great but I wish there was a little more customization in the modules. There needs to be a way to set Font for everything instead of in each module where it could be inconsistent. There is also areas where you can't change font like the titles of the boxes. It's also hard to align things when building a console.
  • Generated opportunities for new business.
  • Increased customer engagement to help with up-sells.
  • Allowed us to reach more of our database in a meaningful way through ongoing training programs.
  • Integrate with CRM/marketing automation software
  • Track registration and attendance
  • Enable sales follow-up
  • Identify and track top-engaged accounts
I'm not really sure the pandemic matters because we use it for webinars which would have taken place either way. We also weren't really hosting in person events. It was never part of our strategy at the time.
I think ON24 is great for scaling up the online experience and being able to have a few or many attendees. For other departments to use it, we need more licenses so marketing doesn't have to maintain it and those cost money which is ridiculous. Our other departments also use it for interactive trainings. With out the ability to collaborate, the other departments that could use it won't use it. They use Zoom and/or Teams instead.
ON24 is much easier to use as a producer and a presenter. I provide very little training for new presenters because it is pretty intuitive. Launching polls, videos, sharing screens is so seamless. Other platforms are little more clunky. I used GoToWebinar for many years and it was a lot more clunky. Launching polls was a pain and even having presenters share control wasn't seamless. While GoToWebinar has a slightly better integration, attendance sinks back to Marketo sooner (only edge), ON24 definitely has a better Marketo integration than BrightTALK or even Zoom.
ON24 is well suited for large webinars hosted by marketing. Those webinars are generally a little more formal. No open lines, no ability to see who else is on. The typical sharing of slides and maybe a demo. One thing it isn't suited for is internal meetings like an all hands or sales enablement session and trainings for smaller groups. In those scenarios, collaboration is key and since attendees can't talk or see each other it's hard.

ON24 Feature Ratings

Audience polling
Branding options
Integration to Marketing Automation
Participant roles & permissions
Confidential attendee list
Calendar integration
Record meetings / events
Event registration
Not Rated