Item: ON24
Rating: 9
Author: Verified User

Overall Satisfaction with ON24

Use Cases and Deployment Scope

ON24 manages all of our webinars. The landing page for the webinar is created through ON24 which includes the registration form. It has an integration with Marketo, so all the registration data flows in seamlessly. We also host all the presentations and speaker logistics in ON24 so it's all managed in one place.

Pros and Cons

Pros

Ease of registration
Integration with other systems
Robust support system

Cons

Landing page customization
Presentation interface
Price

Return on Investment

Increased mid-funnel leads
Scaled brand reach
Increased engagement with target audiences

Use Cases for Analytics Insights

We use the engagement data from ON24 to determine the quality of leads who registered for the webinar. Just because they registered, doesn't mean they attended for the whole session, so the engagement data helps us identify the best possible leads from those who showed up and engaged with the content.

Innovation

Especially in a post-pandemic work environment, ON24 helps us engage with prospective clients without asking them to attend an in-person event. We can launch webinars and create content at a much more rapid pace than our traditional conferences and trade shows. The cost savings from this approach also has had a very positive impact on our bottom line.

Scalability

I've found ON24 to be very accommodating for our needs. Our process is very templatized, so the landing page and registration form follows a similar format with every webinar. We recently established some new standardized values in our marketing automation system and therefore had to update ON24 to reflect these new picklist values. We found it much easier to do this in ON24 than in some of our in-person event registration platforms.

Alternatives Considered

Adobe Marketo Engage

Marketo recently launched an interactive webinars feature, but we haven't explored it in too much depth since ON24 has worked out so well for us. The integration between ON24 and Marketo is also very seamless, so it doesn't feel like we are losing anything by handling webinars in a separate platform than our marketing automation system.

Key Insights

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Yes

Other Software Used

Adobe Marketo Engage, Salesforce Data Cloud, Sprout Social, Atlassian Confluence, Atlassian Jira, monday.com

Likelihood to Recommend

Our organization hosts a lot of webinars (5 or 6 per month), so we needed a solution that can templatize our setup for easier replication. ON24 does a great job making it simple and easy to launch a new webinar which is very important when hosting webinars at scale. It also integrates well with Marketo (our marketing automation database) and once it's set up, we rarely have to adjust it.

ON24 Feature Ratings

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