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I Use Optimizely Every Day
May 09, 2014

I Use Optimizely Every Day

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We use Optimizely primarily to test new ideas about what to build and prove whether or not those ideas make us more money than the status quo. We have a team of people who are primarily responsible for driving growth through A/B testing, but others in the organization use Optimizely as well-- to make quick changes to our front end without dev involvement.
  • WYSIWYG front end editing experience
  • Experimental design and targeting
  • User segmentation for analysis
  • Make it easier to view how much money an experiment has made or cost the company i.e. total lift
  • Make it easier to deal with experiments targeting pages behind authentication
  • Make it easier to "baseline" winning experiments via Optimizely
  • Increased conversion ratio overall from visitors to subscribers
  • Increased agility in responding to front-end bugs
  • Increased pace of testing
Optimizely has a phenomenal ROI at the moment, here's hoping they don't jack up the prices in the future.
The company provides a lot of support but it's essential to have a good mentor or take a course to understand how to interpret experimental results. Most of the functionality of the program can be learned in an hour but there is an art to iterating on experiments, teasing out hypotheses, and locking in wins for political capital.