Overall Satisfaction with Optimizely
We use Optimizely across Clever Zebo for A/B testing, both for us and clients.
- User experience is simple
- Feature-rich tool
- As a marketer you can set up your site for A/B testing and rarely need a developer's help
- Great customer support.
- Can't think of a bad thing about it. Great tool. Maybe it's a bit pricey.
- A/B tests have shown big conversion rate improvements for our clients.
- We've also seen big lifts in engagement.
- Google Content Experiments,Visual Website Optimizer
These tools are good too. Optimizely allows you to do more than Experiments, which still requires developer assistance. I will say Optimizely customer support is excellent and they have developers that'll help you tweak the pages in your A/B test if needed.