If you have $ to spend, Optimizely A/B testing lifts conversion rates
Igor Belogolovsky | TrustRadius Reviewer
May 10, 2014

If you have $ to spend, Optimizely A/B testing lifts conversion rates

Score 10 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Optimizely

We use Optimizely across Clever Zebo for A/B testing, both for us and clients.
  • User experience is simple
  • Feature-rich tool
  • As a marketer you can set up your site for A/B testing and rarely need a developer's help
  • Great customer support.
  • Can't think of a bad thing about it. Great tool. Maybe it's a bit pricey.
  • A/B tests have shown big conversion rate improvements for our clients.
  • We've also seen big lifts in engagement.
  • Google Content Experiments,Visual Website Optimizer
These tools are good too. Optimizely allows you to do more than Experiments, which still requires developer assistance. I will say Optimizely customer support is excellent and they have developers that'll help you tweak the pages in your A/B test if needed.
As long as we continue to run A/B tests on CleverZebo.com and for clients, we'll be using Optimizely!
If you don't have developers to spare, it's great. If you have a web developer who can help you, a lot of A/B testing can be achieved with free tools like the embedded Experiments feature in Google Analytics.