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Optimizely Review
May 09, 2014

Optimizely Review

Matt Howarth | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

Optimizely is being used by our marketing department and product/service department. We use the tool to conduct multivariate tests in order to improve conversion rates and the overall customer experience. Improving conversion rate ultimately ties to the success of the entire business, so the Optimizely tool is great in that employees without technical experience can easily create and optimize multivariate tests.
  • Ability to easily insert texts and images into web pages
  • Allowing for detailed targeting options
  • Optimizing desktop and mobile pages separately
  • Page load time
  • Including anchor text
  • Creation of new pages
  • Increase conversion rates
  • Increased number of tests conducted
  • Improved customer experience
Kenshoo Search and Optimizely are not similar products, but they both help to achieve increased efficiency of our online experience. Optimizely allows us to easily create landing pages for paid search and learn which pages lead to higher conversion rates for paid search keywords. Optimizely and Kenshoo Search go hand-in-hand in improving online ROI.
We would be very likely to renew our use of Optimizely because we believe that the benefits far outweigh the cost of the product. With Optimizely, we're able to conduct numerous tests which allow us to discover conversion rate improvements, ROI improvements, and increased business efficiencies. The direct benefits from the tests that we've conducted have exceeded cost of Optimizely.
Optimizely makes it incredibly easy for strategists without technical web experience to create and optimize multiple tests at one time. Testing is important in order to find out what works and what doesn't work to help grow a business. The fact that Optimizely allows for easy testing means it increases the number of tests departments can conduct and the more learnings that can be attained.