Great tool overall, challenging for complex media sites
Updated April 08, 2015
Great tool overall, challenging for complex media sites

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely
The business intelligence and digital product teams are primarily using optimizely and my company. we are at the stage where we are trying to get buy-in from the editorial team as well as the rest of the company. we are using it to try to move the ticker on both traffic and engagement on our websites.
Pros
- Testing CTAs (calls to action)
- Simple HTML changes
- Measurement
- Analytics Integration (Google, SiteSatalyst, etc.)
- Easy to use visual editor
- customer support
Cons
- Hard to run significant tests without a major development investment on our side--it seemed like it would be a lot easier to implement tests without the help of our dev team
- Seems slightly less well-suited for media sites or sites where the KPIs are more complex than e-commerce sites (simpler KPIs such as click here or buy now)
- Hoping it will have a positive impact on site traffic and engagement (still to be seen)
- Hoping it will educate and challenge our teams about user behavior on our sites
was not part of the process for evaluating potential vendors. this was a decision made by other people at my company.
Using Optimizely
Optimizely Implementation
- Implemented in-house
Comments
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