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Great tool overall, challenging for complex media sites
Updated April 08, 2015

Great tool overall, challenging for complex media sites

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

The business intelligence and digital product teams are primarily using optimizely and my company. we are at the stage where we are trying to get buy-in from the editorial team as well as the rest of the company. we are using it to try to move the ticker on both traffic and engagement on our websites.
  • Testing CTAs (calls to action)
  • Simple HTML changes
  • Measurement
  • Analytics Integration (Google, SiteSatalyst, etc.)
  • Easy to use visual editor
  • customer support
  • Hard to run significant tests without a major development investment on our side--it seemed like it would be a lot easier to implement tests without the help of our dev team
  • Seems slightly less well-suited for media sites or sites where the KPIs are more complex than e-commerce sites (simpler KPIs such as click here or buy now)
  • Hoping it will have a positive impact on site traffic and engagement (still to be seen)
  • Hoping it will educate and challenge our teams about user behavior on our sites
was not part of the process for evaluating potential vendors. this was a decision made by other people at my company.
It definitely seems well-suited for e-commerce sites or basic marketing sites. it's a little trickier for media sites, but i don't think this is specific to Optimizely, more to the site you are trying to implement testing on. the tool is especially suitable if you want to change the size, color, style, etc. of buttons or calls to action on your website.

Using Optimizely

We're currently in the beginning stages of using Optimizely. We've been surprised by how resource-intensive its been. This may be specific to our product being more complex (news media company with paywalls, subscription plans, etc.) but initial tests have taken way more time to implement and monitor than we originally conceived. Still not clear if we will renew next year.

Optimizely Implementation